About project
Period: May – Sep 2015
Client: West Valley College
West Valley College, located in Saratoga Ca, is one of the most renowned California Community Colleges, offering a wide range of classes from award-winning professors.
Process
Result
- evamped SEO, Google Ads, and Social Media strategy
- Increased Organic Search (SEO): 190,000+ users (162.5% increase)
- Increased Google & Facebook Ad Conversions: 2,800+ users (1,157% increase)
- Increased Direct Website Visits: 102,000 users (58.7% increase)
- Increased Website Referral Traffic: 31,000 users (198% increase)
- Worked directly with West Valley’s President on strategy and results
- Owned end-to-end campaign management: ad strategy, creatives and landing pages
- Designed a/b tests to increase conversions & application rates